Syndio - Project Description
Syndio, a company who focuses on workplace equity, was looking to take their audio only podcast, and expand it by creating a complimentary visual experience for their followers. Having had the unique opportunities to interview one of their most high profile supporters, NBA All Star Steph Curry, Syndio enlisted our UNTOLD team to bring their vision to life by creating various elements for their project portfolio.
Our Approach
We take a strategic approach to ensure that Syndio’s new content aligns with their existing brand and messaging. First, we conducted a thorough analysis of the client's target audience and determine which platforms and formats are most likely to resonate with them. From there, we work closely with the client to develop a content plan that incorporated video and other visual elements while still maintaining the core message of the podcast.
The Result
We began by creating a visually stunning animated show intro with an engaging musical score that captures the essence of the show. We also assisted in the pre-production process, conducting Q&A sessions with our client to ensure that their vision was fully realized in the final product. Our team then recorded, edited, and colored a 4K, HD multi-cam episode that showcases the guests and topics featured in the podcast.
To further enhance our client's online presence, we created customized social media content for their various channels that include teasers, snippets, and highlights from the podcast episode. Finally, we captured and edited black/white & color edited photos before, during, and after the podcast to provide our client with a comprehensive visual library to use for future marketing efforts. The result of our team's hard work and dedication is a top-quality podcast that stands out in a crowded market and an enhanced online presence that reaches a broader audience.