Creative Hustle - Project Description
Creative Hustle is a course taught at the Stanford Design School that helps students identify and navigate their creative path. The mission is to align students’ unique gifts with their goals to help them make a living doing creative things that matter. The course founders approached Untold Media to help with the visual design of their book, Creative Hustle. The project also included video production, which was used to describe what the class is about to increase enrollment.
Our Approach
We worked hand-in-hand with the Creative Hustle team to hone a list of deliverables that would effectively tell their story and the mission behind the course. The deliverables included a course logo, visual design for their book and video production for course description. We approached these items with their core values in mind, as well as more practical concerns such as: How do we blend creative freedom within a formal education system?
The Result
We began by designing a sleek and professional logo for the course that encapsulates its key themes and values. We then worked on developing a stunning visual design for their accompanying Creative Hustle book that serves as a valuable resource for students. Finally, we produced an engaging video production for the course description that highlights the benefits and unique features of the program. Our team's dedication to crafting a cohesive and effective marketing campaign has resulted in increased brand awareness and a surge in course enrollments.